Obesity and unhealthy lifestyle habits cause both patient suffering and increased healthcare costs. In some Swedish regions, over half of all pregnant women are classified as overweight at the very start of their pregnancy. This leads to a higher risk of complications and increased costs, such as those associated with cesarean sections. Healthcare professionals often find obesity to be a sensitive and charged topic and therefore need better tools to easily guide patients toward healthier lifestyle habits. Effective tools become even more critical when language barriers exist. The goal is to provide support and help without appearing to be moralizing or commenting on a patient’s physical appearance.
The company Science4Families bases its operations on apps and IT systems for healthy lifestyle habits, weight control, and the treatment of gestational diabetes, as well as related fields. The researchers behind the company have developed digital tools through their research aimed at improving patient well-being, simplifying the work of healthcare professionals, and saving money for healthcare providers. A win-win-win.
Compared to other apps on the market, a unique selling point is that everything the company does is rooted in research and backed by evidence that it actually works. This is considered vital since the customers are public and private healthcare providers.
